In this image, the existing billboard – a generic billboard that can be found globally – is used as just a ‘noun’ or recognised as just an ‘object’ it is a thing to display advertisements.
In this image, the billboard has been made with the help of many workers from or involved with Norton Hammer. It is a result of an idea, a process, it now is more symbolic of a verb. It is also site-specific in that it is a product of the site.
Above: people and places becoming involved with each other, contributing to the forming of the billboard and the use of the spots as unlikely hosts.
Zoe, dance school teacher: “It was important for me to make something seemingly ordinary become special, even more intricate and carefully made than maybe what is necessary. This is what I took from meeting the Gridders, to celebrate the ordinary. I have here (below) one of the sketches that Robert Sorby showed me when we were discussing it’s design.”
Inspired by Miwon Kwon’s writings in ‘One place after another site – specific art and locational identity’.
Kwon, M. (2004). One Place After Another – Site-specific art and locational identity. Cambridge Massachusetts USA, The MIT Press.